The InVentures 2024 conference has once again showcased the cutting edge of innovation, bringing together thought leaders, entrepreneurs, and innovators from around the world. Among the many insightful sessions, one that stood out was the panel discussion titled “From Garbage to Gold.” This session highlighted the remarkable potential of waste transformation, with a particular focus on end-of-life tires. I was invited to  share my insights on this topic, shedding light on the future of tire recycling and its broader implications for sustainability.

From Garbage to Gold: The Panel Discussion

During the “From Garbage to Gold” panel, together with other experts we discussed innovative approaches to tire recycling. Here are my key takeaways:

1. Advanced Recycling Technologies

I highlighted the latest advancements in tire recycling technologies. Traditional methods, such as shredding and incineration, are being replaced by more sophisticated processes more and more and Circular Rubber’s thermomechanical devulcanization technology is one of them. The products we generate substitute virgin natural rubber and can be reused in various industries, effectively turning waste into valuable resources.

2. Circular Economy Models

Across all the industries represented in the panel discussion, the importance of adopting circular economy models was emphasized. This means designing tires for durability, easy disassembly, and recycling. 

3. Regulatory and Policy Support

Effective recycling of end-of-life tires requires strong regulatory and policy support. I stressed the role of governments in creating favorable conditions for tire recycling. This includes implementing regulations that mandate tire recycling, incentivizing companies to invest in recycling technologies, and fostering collaborations between public and private sectors. Policies that encourage extended producer responsibility (EPR) can also ensure that manufacturers take accountability for the entire lifecycle of their products, including disposal and recycling.

4. Economic Opportunities

Transforming waste into valuable resources presents significant economic opportunities. I pointed out that we see the recycled materials market is growing fast, driven by increasing demand for sustainable products. The main drivers for customers and companies using recycled materials is to reduce environmental impact and create new revenue streams on the back end.


Reflections on the Future

I believe the panel’s insights at the InVentures 2024 offer a glimpse into a future where end-of-life tires are no longer a burden but a valuable resource. The shift from garbage to gold is not just a technological challenge but a systemic one, requiring collaboration across industries, regulatory frameworks, and innovative business models.

As we reflect on the discussions from the panel, it becomes clear that the journey towards sustainable tire management is well underway. The technologies and strategies discussed are paving the way for a more sustainable future, where waste is minimized, resources are conserved, and economic value is created from materials that were once discarded.

InVentures 2024 has once again proven to be a catalyst for innovation and change, inspiring us all to think differently about waste and sustainability. The insights from all panelists remind us that with the right approach, we can indeed turn garbage into gold.

Bram van den Berg, COO / CFO
As COO, Bram has over 20 years in logistics, financial analysis, and asset management. Responsible for all operational aspects of Circular Rubber and for the foreseeable future this project will be one of the key activities. Bram will be the leading CRT senior executive overseeing the project on a day to day basis. As the CFO, Bram is responsible for the finances of Circular Rubber and financial projections.