Waste to Value

Infinite Reuse of the World’s Rubber

A Linear Problem

Mass disposal of natural rubber, a scarce resource.
Big Tires

20 million tonne of virgin rubber is used annually to make new tires while 1 million tonne of mining tires reach their end

Old Tires

Typically, EOL tires are buried on the mine sites, causing operational challenges, environmental concerns, and safety hazards.

Fires

Results in heavy metals and carcinogenic chemical leaching and can cause uncontrollable fires.

A Circular Solution

Circular Rubber enables infinite reuse of the world's rubber.

Highest Quality Reclaim Product

Circular Rubber enables the reuse of rubber polymers in high grade applications and high performance products without adding chemicals to the original composition.

Cleanest Process

CRT has the cleanest and purest devulcanization process at a fraction of the cost and with a 80% lower CO2e footprint than virgin rubbers.

Tire for Tire

CRT works with several global tire manufacturers providing a sustainable alternative to virgin natural rubber so they can meet their sustainability goals, reduce GHG emissions and increase their % of circular material use.

Sustainable Prosperity

Pending B Corp Certified, CRT is committed to using business as a force for good and believes in leaving the world, its communities and facilities better than when found.

Innovation

CRT provides mining companies with a traceable and full service solution to one of their largest waste streams. Circular partners & suppliers are required to adhere to environmental and ethical standards. 

Regenerative Impact

CRT strives for regenerative impact and is on track to have the first “Factory as a Forest” facility operational in 2023 in Northern Alberta and scale towards global operations soon after that.

Impact Model

CRT business model is a true impact model: the more tires that flow through our process the more revenue we generate AND the more CO2 emissions we save.

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Purpose

Waste to Value

Vision

Circular Rubber strives for infinite reuse of the world’s rubber

Mission

CRT positively impacts the world by repurposing rubber waste, time and time again, to be used in new high performance rubber products.

2023 Annual Impact Report

Download (PDF)

Circular Rubber Team and Board

Maartje van der Sande

Maartje van der Sande

CEO

>15 years Capital Project Management | Technology Deployment

Bram van den Berg

Bram van den Berg

COO/CFO

>20 years Complex Logistics | Operations | Finance

Paul Tournier

Paul Tournier

CSO

>20 years Management Consultancy | Logistics Expertise

Shauna Leblond

Shauna Leblond

CIO

>20 years PMO Experience | Complex and Capital Intensive Projects

Marc Beeldsnijder

Marc Beeldsnijder

Sales

>20 years Rubber Reclaim Development & Sales

Raheem Sheikh

Raahem Sheikh

Project Engineer, E.I.T.

Chemical/Energy Engineering Background with LCA Modeling Experience

Chirsta

Christa de Ridder

People & Business Operations Manager

Kelsi Lix

Kelsi Lix

Research and Development Scientist

Remy Rousch

Remy Rousch

Technical Adviser

>20 years Rubber Devulcanization and Chemical Industry Expertise

Sonja Mann

Sonja Mann

Financial Analyst

Debora Bielecki

Debora Bielecki

Board Chair

Frans Tjallingii

Frans Tjallingii

Board Member

Nils Ritterhoff

Nils Ritterhoff

Board Member

Did you know?

The global reclaimed rubber market is expected to grow at a compound annual growth rate of 10.9% from 2022 to 2030 to reach USD 2.73 billion by 2030.

Source: Grand View Research

Did you know?

Tire production and use are expected to more than double in the next 30 years.

Source: Tire Industry Report, World Business Council For Sustainable Development

Did you know?

For every 1 kilogram of Circular Rubber reclaim rubber produced, 3 kilograms of CO2 equivalent is saved.

Source: Impact Institute

Did you know?

Circular Rubber reclaim rubber production has a 54x less negative impact on the environment and society when compared to natural rubber production.

Source: Impact Institute

In the News

33rd Annual Emerald Awards | Celebrating Environmental Excellence

Alberta Emerald Foundation celebrates environmental excellence by showcasing nearly 400 recipients and 900 finalists who are raising the bar in addressing environmental and climate change issues. Circular Rubber has made the “Business” shortlist.

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Finalists Announced for Foresight’s 2024 BC Cleantech Awards

Foresight Canada announces Circular Rubber as one of the “Scaling Venture of the Year (Group)” finalists.

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New award-nominated environmental process to make new tires out of old is being trialed in Red Deer

Circular Rubber is in the process of developing $16 million plant in Queen’s Industrial Park

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Circular Rubber is one of the BC Cleantech finalists in the category Start Up of the year

CRT is one of the 2023 BC Cleantech Awards finalists in the “Startup of the Year” category: An emerging cleantech venture actively growing and already creating impact in their field.

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Reclaiming mining tires could lead to $45 billion market opportunity

Circular Rubber Technologies (CRT) has developed a chemical-free devulcanization process that transforms one of the mining industry’s largest waste streams into a new valuable material. Their Rubber Reclaim product will be used to create new tires, significantly reducing the amount of virgin rubber demand and rubber ending up in landfills.

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Alberta announces $58 million for circular economy projects worth $528 million in public and private investment

EDMONTON, AB – The Government of Alberta is advancing the province’s global leadership in the circular economy by committing $58 million through Emissions Reduction Alberta (ERA) to projects across the province worth $528 million. All funding is sourced from the province’s Technology Innovation and Emissions Reduction (TIER) fund.

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Make the World Better Magazine, Issue 03

Make The World Better Magazine shares the incredible stories of individuals and organizations who are making the world better. This issue focuses on the circular economy, a game-changing model of production and consumption, featuring organizations that are running circles around those slow to adapt. Read on for more inspiration and to find out how you can support these initiatives.

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Cleantech Forward with Investors and Maartje van der Sande

On the Cleantech Forward Podcast, Circular Rubber Technologies CEO Maartje van der Sande pitches her tire recycling innovation to our panel of expert investors.

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CRT Achieved Pending B-Corp Status

Circular Rubber Technologies Inc. (CRT) Today announced that it has achieved pending B-Corp status, a significant step that reinforces the intent of the CRT founders and team to be an impact business. From its inception in 2019, CRT has set out to have a positive impact on climate and societal issues.

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Let's Change the World Together

Circular Rubber strives for infinite reuse of the world’s rubber. Contact us to find out how you can become part of this exciting journey towards a circular future for the rubber industry.