Alberta Emerald Foundation celebrates environmental excellence by showcasing nearly 400 recipients and 900 finalists who are raising the bar in addressing environmental and climate change issues. Circular Rubber has made the “Business” shortlist.
A Linear Problem

20 million tonne of virgin rubber is used annually to make new tires while 1 million tonne of mining tires reach their end

Typically, EOL tires are buried on the mine sites, causing operational challenges, environmental concerns, and safety hazards.

Results in heavy metals and carcinogenic chemical leaching and can cause uncontrollable fires.
A Circular Solution
Highest Quality Reclaim Product
Circular Rubber enables the reuse of rubber polymers in high grade applications and high performance products without adding chemicals to the original composition.
Cleanest Process
CRT has the cleanest and purest devulcanization process at a fraction of the cost and with a 80% lower CO2e footprint than virgin rubbers.
Tire for Tire
CRT works with several global tire manufacturers providing a sustainable alternative to virgin natural rubber so they can meet their sustainability goals, reduce GHG emissions and increase their % of circular material use.
Sustainable Prosperity
Pending B Corp Certified, CRT is committed to using business as a force for good and believes in leaving the world, its communities and facilities better than when found.
Innovation
CRT provides mining companies with a traceable and full service solution to one of their largest waste streams. Circular partners & suppliers are required to adhere to environmental and ethical standards.
Regenerative Impact
CRT strives for regenerative impact and is on track to have the first “Factory as a Forest” facility operational in 2023 in Northern Alberta and scale towards global operations soon after that.
Impact Model
CRT business model is a true impact model: the more tires that flow through our process the more revenue we generate AND the more CO2 emissions we save.
Purpose
Vision
Mission
2023 Annual Impact Report
Download (PDF)Circular Rubber Team and Board

Paul Tournier
CEO
>20 years Management Consultancy | Logistics Expertise

Bram van den Berg
COO/CFO
>20 years Complex Logistics | Operations | Finance

Maartje van der Sande
CTO
>15 years Capital Project Management | Technology Deployment

Shauna Leblond
CIO
>20 years PMO Experience | Complex and Capital Intensive Projects

Marc Beeldsnijder
Sales
>20 years Rubber Reclaim Development & Sales

Raahem Sheikh
Project Engineer, E.I.T.
Chemical/Energy Engineering Background with LCA Modeling Experience

Kelsi Lix
Research and Development Scientist

Remy Rousch
Technical Adviser
>20 years Rubber Devulcanization and Chemical Industry Expertise

Sonja Mann
Financial Analyst

Debora Bielecki
Board Chair

Frans Tjallingii
Board Member
In the News
Let's Change the World Together
Circular Rubber strives for infinite reuse of the world’s rubber. Contact us to find out how you can become part of this exciting journey towards a circular future for the rubber industry.